Heart note
Hōjicha
Roasted Japanese green tea, ground fine. Toasty, nutty and mellow — half of every pouch.
Founding batch · Pre-orderThe new ritual
Come back to yourself.
A creamy Madagascan vanilla hōjicha latte for calm, focused energy. Roasted Japanese green tea, naturally low in caffeine.
- Naturally low caffeine
- No jitters
- Vegan
- 30 servings
Japanese hōjichaMadagascan vanillaAbout 20mg caffeine a cup30 servingsVeganHot or icedSweetened with coconut sugar
Founding batch
Pre-order · ships by 6 Nov75g
Madagascan Vanilla Hōjicha Latte Powder
Toasted chestnut, warm caramel, gentle woodsmoke.
Roasted Japanese hōjicha and natural Madagascan vanilla, whisked into a creamy latte you make at home. Naturally low in caffeine — calm, focused energy, without the edge.
£22.00
- ~20mgCaffeine a cup
- 30Servings
- Hotor iced
- VeganPlant-based
- Posted by Friday 6 November, tracked with Royal Mail
- Free UK delivery over £35, otherwise £3.95
- Cancel any time before it ships for a full refund
Founding offer. 15% off your first order with code FOUNDING15 at checkout.
Why Hōcha
Coffee wakes you up. Hōcha brings you back.
Some days ask everything of you. Hōcha is the pause in between — roasted Japanese green tea and real Madagascan vanilla, whisked into a latte that is creamy, toasty and quietly sweet.
- 01
A calmer lift
About 20mg of caffeine a cup — clear and steady, gentle enough for the afternoon.
- 02
A ritual, not a refuel
Spoon, whisk, pour. Ninety seconds that feel like yours.
- 03
Made to be savoured
Toasted chestnut, warm caramel, gentle woodsmoke. Creamy, never bitter.
Hōjicha (ho-jee-cha)
Matcha's toasted, softer-spoken sister.
Hōjicha is Japanese green tea that has been roasted. The heat turns the leaves from green to amber — and the cup from sharp to smooth.
- 01
Roasted, not grassy
After harvest the leaves are roasted until amber — drawing out caramelised, nutty notes and softening any bitterness.
- 02
Naturally gentler
Hōjicha is naturally lower in caffeine than coffee or matcha. Ours is about 20mg a cup.
- 03
Whisked, not brewed
We grind it to a fine powder and blend it with Madagascan vanilla. No steeping, no timers.
Where it fits
Not instead of everything. Just better timed.
Keep your morning espresso if you love it. Hōcha is for the moments you want clarity without the edge.
| Compare | HOCHA | Matcha latte | Coffee |
|---|---|---|---|
| Caffeine per cup | ~20mg | ~60–70mg | ~100–140mg |
| Taste | Toasted, caramel, creamy | Grassy, vegetal | Roasted, bitter |
| How it feels | Calm, steady focus | Bright, alert | A strong, fast lift |
| Best for | Any hour — afternoons included | Mornings | Mornings |
| Made | Spoon, whisk, pour — 90 seconds | Whisked | Brewed |
Caffeine figures are typical per-serving values and vary by recipe and brew. Hōcha: about 20mg per 2.5g serving. Coffee: NHS guidance gives around 100mg for a mug of instant and 140mg for a mug of filter coffee. Matcha: a typical 2g serving.
The notes
Four ingredients. Nothing to hide.
Composed like a fragrance: a roasted heart, a creamy top note, a soft caramel base.
Top note
Madagascan vanilla
Natural Madagascan vanilla flavouring. Soft, creamy and round.
Base note
Coconut sugar
A gentle, caramel-like sweetness. Just enough — under 1g of sugars a serving.
The finish
Pink Himalayan salt
A pinch to lift the caramel and round the vanilla.
Ninety seconds, yours
Spoon.Whisk.Pour.Pause.
Amber and glossy, marbling slowly through cold milk. The small pause that makes the rest of the day feel possible.
The ritual
Ninety seconds. Three steps.
No machine, no steeping, no timers. Any milk works — oat is the creamiest.
-
Step 01
Spoon
One teaspoon (2.5g) into a cup or bowl. Two if you like it stronger.
-
Step 02
Whisk
Add a splash of hot water and whisk until smooth and glossy.
-
Step 03
Pour
Top with steamed milk — or pour over ice and cold milk.
When to drink it
A ritual for every hour.
Morning
A softer start
Clear-headed, without the race.
Midday
Steady focus
For the hours that need you present.
Afternoon
The 3pm pause
Gentle enough to enjoy after lunch.
Evening
A slower close
Try half a teaspoon for a lighter cup.
In your words
The first cups.
Be one of the first three hundred.
Our founding batch is being made now and posts in November. Reviews from our first customers will live here — honest, unedited, and yours to write.
From the founder
I made Hōcha for the version of me who was running on coffee and running on empty. A small ritual that worked with me, not against me.
I started making it for myself — weighing the powder, whisking it in the bowl, pouring it slowly over warm milk. Those few minutes became the whole point: a pause in the day rather than another thing to rush.
ZoeyFounder, HŌCHA
The founding batch
Make it your ritual.
Three hundred pouches in our first small batch, posted by Friday 6 November.
£22.00
Free UK delivery over £35 · Cancel any time before it ships
What does hōjicha taste like?
Toasty and mellow — toasted chestnut, warm caramel and a gentle woodsmoke, softened by Madagascan vanilla. Smoother and far less bitter than matcha.
Does it contain caffeine?
A little. About 20mg per serving (one teaspoon, 2.5g) — roughly a fifth of a mug of instant coffee. Use two teaspoons and it's about 40mg.
How is it different from matcha?
Both are Japanese green tea powders. Matcha is shade-grown and unroasted — vivid green, grassy and higher in caffeine. Hōjicha is roasted — amber, nutty and naturally gentler.
How many servings are in a pouch?
About 30. Each 75g pouch makes roughly 30 lattes at one teaspoon (2.5g), or 15 stronger ones at two.
How do I make it?
Whisk one teaspoon with a splash of hot water until smooth, then top with 200ml of steamed milk. For iced, pour the whisked base over ice and cold milk.
Can I drink it in the evening?
Many people do. It does contain about 20mg of caffeine, so if you're sensitive, enjoy it earlier in the day or try half a teaspoon for a lighter cup.
Which milk works best?
Any. Oat is the creamiest; whole milk is classic; almond and coconut are lovely iced.
Is it sweetened?
Lightly, with coconut sugar — under 1g of sugars per serving. Add a little more if you like it sweeter.
Is it vegan?
Yes. Every ingredient is plant-based.
When will my pre-order arrive?
Founding-batch pre-orders are posted by Friday 6 November with Royal Mail Tracked 48. UK delivery is £3.95, or free on orders over £35.
Can I cancel or return?
You can cancel a pre-order any time before it ships for a full refund. Unopened pouches can be returned within 14 days of arrival. Read the full policy.