Morning
The slow morning
A warm cup before the day begins — to settle the mind, not race it.
The new ritual
Come back to yourself.
A toasted Japanese green tea latte for calm, focused energy.
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Made for the unfamiliar
What is hōjicha?
Hōjicha is a Japanese green tea, toasted over charcoal until the leaves turn amber and honeyed. We grind ours to a fine powder and soften it with Madagascan vanilla — so you whisk it like matcha, pour over the milk of your choice, and skip the brewing entirely.
From leaf to powder
We toast the leaves over charcoal, then grind them to a fine powder — softened with Madagascan vanilla for a subtle sweetness.
Naturally low caffeine
Gentler than coffee. The toasting process lowers caffeine, so the lift is calm — never wired.
Smoother than matcha
No bitterness, no grit. Hōcha is creamy and rounded with the depth of a slow afternoon.
Whisked, not brewed
Spoon, whisk, pour over your milk of choice. The ritual takes ninety seconds — no steeping, no timers.
The feeling
Two cups. Two energies.
Both wake you up. Only one lets you stay yourself.
Coffee
The familiar wake-up.
- Wired
- Anxious
- Energy crash
- Overstimulated
Hōcha
The grounded lift.
- Grounded
- Focused
- Calm energy
- Smooth ritual
A ritual for every hour
When to drink Hōcha.
Calm, focused energy — whenever you need to come back to yourself.
Midday
The focus reset
When the afternoon dips, this is the gentler way back to clarity.
Afternoon
The iced ritual
Whisked into oat milk over ice. Honeyed, amber, quietly addictive.
Evening
The wind-down
Naturally low caffeine — soft enough to drink after dinner.
Two ways to drink
Hot, or honeyed over ice.
The same pouch, two preparations. Both calm, both grounded — chosen by the weather, the hour, or the mood.
Hot
The ceremonial cup
Whisked matcha-style in a ceramic bowl, then poured over hot milk. Soft, sweet, slightly toasty — the way Kyoto cafés serve it.
- One teaspoon of Hōcha into a ceramic bowl
- Whisk with a splash of hot water until smooth
- Pour over hot milk of your choice
Cold
The honeyed glass
Whisked, then poured over ice and cold milk. Long, amber, refreshing — the easiest way to fall in love with hōjicha.
- One teaspoon of Hōcha into a ceramic bowl
- Whisk with a splash of hot water until smooth
- Pour over ice and cold milk of your choice
The pouch
A month of rituals, in a 75g pouch.
Single-origin Japanese hōjicha, already ground to a fine powder and softened with Madagascan vanilla. Whisk one teaspoon in a ceramic bowl with hot water — the way matcha is made — then pour over the milk of your choice. The ritual takes ninety seconds. The feeling lasts longer.
- Origin Japan, single estate
- Format Fine powder, not loose leaf
- Net weight 75g — a month of rituals
- Caffeine Naturally low
- Ingredients Toasted hōjicha, Madagascan vanilla, coconut sugar
- Suitable for Vegan, gluten-free
The new ritual
The new ritual.
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Launching summer 2026. No spam — just slow news.