Morning
The slow morning
A warm cup before the day begins — to settle the mind, not race it.
The new ritual
Come back to yourself.
A creamy iced or hot latte you make at home from hōjicha — toasted Japanese green tea. Naturally low caffeine, so it’s calm energy without the jitters or the crash.
Made in 90 seconds
How it works
It’s a powder — like matcha. No brewing, no steeping. Spoon, whisk, pour over milk. Hot or iced.
-
1
Spoon
One teaspoon of Hōcha into a cup or bowl.
-
2
Whisk
Add a splash of hot water and whisk until smooth.
-
3
Pour over milk
Top with hot milk, or pour over ice. Done.
Made for the unfamiliar
What is hōjicha?
Hōjicha is a Japanese green tea, toasted over charcoal until the leaves turn amber and honeyed. We grind ours to a fine powder and soften it with Madagascan vanilla — so you whisk it like matcha, pour over the milk of your choice, and skip the brewing entirely.
From leaf to powder
We toast the leaves over charcoal, then grind them to a fine powder — softened with Madagascan vanilla for a subtle sweetness.
Naturally low caffeine
Gentler than coffee. The toasting process lowers caffeine, so the lift is calm — never wired.
Smoother than matcha
No bitterness, no grit. Hōcha is creamy and rounded with the depth of a slow afternoon.
Whisked, not brewed
Spoon, whisk, pour over your milk of choice. The ritual takes ninety seconds — no steeping, no timers.
The feeling
Two cups. Two energies.
Both wake you up. Only one lets you stay yourself.
Coffee
The familiar wake-up.
- Wired
- Anxious
- Energy crash
- Overstimulated
Hōcha
The grounded lift.
- Grounded
- Focused
- Calm energy
- Smooth ritual
A ritual for every hour
When to drink Hōcha.
Calm, focused energy — whenever you need to come back to yourself.
Midday
The focus reset
When the afternoon dips, this is the gentler way back to clarity.
Afternoon
The iced ritual
Whisked into oat milk over ice. Honeyed, amber, quietly addictive.
Evening
The wind-down
Naturally low caffeine — soft enough to drink after dinner.
Two ways to drink
Hot, or honeyed over ice.
The same pouch, two preparations. Both calm, both grounded — chosen by the weather, the hour, or the mood.
Hot
The ceremonial cup
Whisked matcha-style in a ceramic bowl, then poured over hot milk. Soft, sweet, slightly toasty — the way Kyoto cafés serve it.
- One teaspoon of Hōcha into a ceramic bowl
- Whisk with a splash of hot water until smooth
- Pour over hot milk of your choice
Cold
The honeyed glass
Whisked, then poured over ice and cold milk. Long, amber, refreshing — the easiest way to fall in love with hōjicha.
- One teaspoon of Hōcha into a ceramic bowl
- Whisk with a splash of hot water until smooth
- Pour over ice and cold milk of your choice
The new ritual
Madagascan Vanilla Hōjicha Latte Powder
Focused calm, in every cup.
£2475g · 30 servings
A creamy iced or hot latte you make at home from hōjicha — Kagoshima green tea, slow-toasted until honeyed and amber, ground to a fine powder and softened with Madagascan vanilla. Notes of toasted chestnut, warm caramel and gentle woodsmoke. Naturally low caffeine — about 10mg a cup — so it’s calm energy without the jitters or the crash.
Pre-order — launching summer 2026
Reserve your pouch.
Leave your email and you’ll get first access and launch-day pricing the moment Hōcha goes live. No payment now — your spot in the queue is saved.
We’ll only email you about the launch. No spam — just slow news.
You’re on the list. We’ll be in touch the moment Hōcha launches. ✦
- OriginKagoshima, Japan
- FormatFine powder, not loose leaf
- Net weight75g — 30 servings
- Caffeine~10mg per cup — naturally low
- Tasting notesToasted chestnut, warm caramel, gentle woodsmoke
- IngredientsHōjicha green tea, organic coconut sugar, natural Madagascan vanilla flavouring, pink Himalayan salt
- Suitable forVegan, gluten-free, no refined sugar